Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) by Blanchard Olivier

Author:Blanchard, Olivier [Blanchard, Olivier]
Language: eng
Format: mobi, epub
Publisher: QUE
Published: 2011-02-21T16:00:00+00:00

If you manage a marketing function, take the time to understand the social media space, find your ideal place in your company’s social media program, and be respectful of the fact that you constitute an important but very small portion of the volume of activity managed by the program on a daily basis.

Advertising

If you want an example of how advertising, social media, and digital brand management plug into each other, look no further than Old Spice’s 2010 social media campaign featuring the towel-clad “Old Spice Man,” Isaiah Mustafa. The agency behind the campaign, Wieden+Kennedy, decided to leverage Isaiah’s popularity through the potential reach of social media channels such as YouTube, Facebook, and Twitter and the potential for a viral effect (content spreading at a very high speed through word-of-mouth and digital sharing tools), and created a series of spots specifically for social media denizens.

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